"What is endurance" Endurance is the ability to continue doing something painful or difficult for a long time or period without complaining. To experience or deal with something painful or unpleasant without complaining.

 Endurance in business is the ability to   absorb all the risks associated  with  the business and  it's sets  up  example, providing finance, infrastructure, staff recruitment, etc . Endurance In business is the ability to continue even when you are not making profit with hope of making profit in future. Endurance is the ability or capacity to withstand difficulty or un pleasant process, the journey of life is full of challenges and the process to achievement is rigorous and difficult. Therefore , endurance is required in our every day activities so we can achieve without giving way. It will be interesting to know that for every achievement and success there is endurance. Endurance is not limited to physical exercise or task, it's the capacity to withstand a given process without which there will be no achievement and success. We all need endurance in our everyday life, we need endurance to manage our homes, our offices, at meetings, and factory. The ability to manage un pleasant situations, to deal with something painful,to continue doing something no matter how difficulty without complaining is endurance.In business both physical and mental endurance is essential and these qualities makes a business grow.